WELCOME TO MY PORTFOLIO

AUSTIN ALLIE

ABOUT

My career focus has been developing and executing marketing programs across a variety of digital channels in the healthcare and entertainment sectors. Other relevant experience includes cultivating brand strategies, producing content, leading teams of creatives across projects, and copywriting and editing. Learn more below!

EDUCATION

THE UNIVERSITY OF TEXAS (2013 – 2016)

B.A. in Rhetoric & Writing

Creative Writing Honors Project

LOCATION

BROOKLYN, NY

Open to remote & traveling positions!

CURRENT ROLE

MARKETING DIRECTOR

Midtown Dental Group

Hybrid Role | Manhattan, Brooklyn, & New Jersey

LONG-TERM GOALS

GROWTH & FOLLOWING MY PASSION

Creatively, I want to grow, challenge and surprise myself, and make lasting contributions that will leave an impact on the world.

PROJECTS

To learn more about an individual project, just click on the photo.

EYEDENTITY STUDIO

MY ROLE

Marketing Director

PROJECT HIGHLIGHTS

  • Development of LinkedIn, Meta, & Google Ad Campaign Strategy
  • Full web development project for company site
  • Development of brand style and art direction

ROLE RESPONSIBILITIES

  • Brand Strategy
  • Photo & Video Direction
  • Email Marketing
  • Digital Advertising
  • Demographic Research & Analysis
  • Project Management
  • Social Media Management
  • B2B Client Management

PRINCIPAL APPLICATIONS

  • Adobe Photoshop
  • Adobe Illustrator
  • WordPress
  • SEMrush
  • Meta Business Suite
  • Meta Ads Manager
  • Adobe Premiere
  • Blender
  • Google Ads
  • Google Analytics
  • Divi
  • ZocDoc

MIDTOWN DENTAL GROUP

MY ROLE

Marketing Director

PROJECT HIGHLIGHTS

  • Improvement of new-patient numbers by 63%
  • Lowering Cost Per Click by 88% ($310 decrease)
  • Re-branding rollout (see above before & after for example)

ROLE RESPONSIBILITIES

  • Brand Strategy
  • Content Curation
  • Email Marketing
  • Advertising
  • Market Research
  • Data Analysis
  • Promotional Strategy
  • Team Support

PRINCIPAL APPLICATIONS

  • Adobe Photoshop
  • Adobe Illustrator
  • WordPress
  • SEMrush
  • Meta Business Suite
  • Meta Ads Manager
  • Google Ads
  • Google Analytics
  • Divi
  • ZocDoc
  • Dental Intel
  • NexHealth

BUZZFEED

MY ROLE

Editor

PROJECT HIGHLIGHTS

  • Edited and created content for 200-million unique monthly visitors
  • Increased audience engagement with BuzzFeed Community by 125%
  • Edited 3000+ articles and quizzes in my duration at BuzzFeed

ROLE RESPONSIBILITIES

  • Editing
  • Writing
  • Proofreading
  • Pitching Stories
  • Social-Media Coordination
  • Community Engagement
  • Market Research
  • Art & Copy Direction

PRINCIPAL APPLICATIONS

  • Adobe Photoshop
  • Twitter
  • Internal CMS
  • Facebook
  • Instagram
  • Slack

ENTERPRISING PEOPLE

Documentary Project: Stewed, Screwed, & Tattooed: The Selling of Sailor Jerry

MY ROLE

Associate Producer

PROJECT HIGHLIGHTS

  • Researching, drafting, and submitting proposals for grant funding
  • Coordinating with producer, Angela Lancaster, to facilitate film's completion
  • Writing, editing, filming, organizing scripts, etc.

ROLE RESPONSIBILITIES

  • Cinematography
  • Video Editing
  • Grant Fundraising Coordination
  • Interviewing
  • Scripting
  • Project Management
  • Location Scouting
  • Lighting & Audio

PRINCIPAL APPLICATIONS

  • Adobe Photoshop
  • Adobe Premiere
  • Adobe After Effects
  • Final Draft
  • Basecamp
  • Sony Alpha 7 IV

BLACK FRET/SONIC GUILD

MY ROLE

Associate Producer

PROJECT HIGHLIGHTS

  • Documenting live music events using Sony Alpha 7 IV
  • Editing and producing content for social media and web
  • Coordinating with a creative team on time-sensitive projects

ROLE RESPONSIBILITIES

  • Cinematography
  • Video Editing
  • Directing & Producing
  • Interviewing
  • Scripting
  • Project Management
  • Coordinating with artist management
  • Lighting & Audio

PRINCIPAL APPLICATIONS

  • Adobe Photoshop
  • Adobe Premiere
  • Adobe After Effects
  • YouTube Studio
  • Final Draft
  • Ableton Live
  • Basecamp
  • Sony Alpha 7 IV

PRACTICE CAFÉ

MY ROLE

Content Strategist

PROJECT HIGHLIGHTS

  • Development of copy for 100+ WordPress websites with a focus on SEO
  • Integrating fun and engaging content into the P.C. blogging strategy
  • Strategizing and improving team's content delivery and promotion

ROLE RESPONSIBILITIES

  • Editing
  • Copywriting
  • Proofreading
  • Client & Project Management
  • Social-Media Marketing
  • Blog Writing & Management
  • Web Development
  • SEO/SEM

PRINCIPAL APPLICATIONS

  • Adobe Photoshop
  • Adobe Illustrator
  • FunctionFox
  • WordPress
  • Facebook
  • Slack

LIFETIME VISION CARE

MY ROLE

Marketing Associate

PROJECT HIGHLIGHTS

  • Creation of social media, email marketing, and digital ad assets
  • Development of new website and blog strategy with a focus on SEO
  • Optimization of digital platforms to increase visibility and brand recognition

ROLE RESPONSIBILITIES

  • Brand Strategy
  • Copywriting
  • Web Development
  • Event Coordination
  • Ad Campaign Management
  • SEO/SEM
  • Blog Management
  • Market Research

PRINCIPAL APPLICATIONS

  • Adobe Photoshop
  • Google Ads
  • WordPress
  • Facebook
  • Instagram
  • Google Analytics

DEKKOO

MY ROLE

Editorial Writer

PROJECT HIGHLIGHTS

  • Interviewing writers, actors, and directors in regard to their roles in filming
  • Pitching stories and ideas to upper-management
  • Developing content plan for Dekkoo's blog platform

ROLE RESPONSIBILITIES

  • Editing
  • Writing
  • Proofreading
  • Pitching Stories
  • SEO/SEM
  • Blog Management
  • Market Research
  • Interviewing

PRINCIPAL APPLICATIONS

  • Adobe Photoshop
  • Twitter
  • WordPress
  • Dekkoo App
  • Facebook
  • Instagram

SKILLS

SOFT SKILLS
  • Creative Strategy
  • Team Management
  • Great Communicator
  • Collaboration
  • Adaptibility
  • Critical Thinking
  • Time Management
  • Flexibility
  • B2B & B2C Experience
  • Dependability
  • Problem Solving
  • High Standards

TECHNICAL SKILLS

  • Brand Development
  • Content Curation
  • Email Marketing
  • Budget Planning
  • Graphic Design
  • SEO/SEM
  • Copywriting & Editing
  • UX/UI Design
  • Digital Advertising
  • AMA & APA Style
  • S.M. Marketing
  • Data Analysis

PROFICIENCIES

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Premiere
  • Adobe After Effects
  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • Google Optimize
  • CallRail
  • Meta Business Suite
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • TikTok For Business
  • TikTok Ads
  • Mailchimp
  • WordPress
  • Divi
  • Semrush
  • YouTube Studio
  • Hubstop
  • Blender
  • Ableton Live
  • Yelp For Business
  • Asana

CONTACT

  • AUSTIN ALLIE
  • AUSTINGALLIE137@GMAIL.COM
  • 979 – 661 – 4914

For references, please reach out to me via email, call, or text.

FUN FACTS

LIKES
  • Poetry
  • Horror Novels
  • Italian Food
  • Fall Weather

DISLIKES

  • Chicken Spaghetti
  • Arrogance
  • Flight Connections
  • Micromangement

HOBBIES

  • Reading
  • Music
  • Cooking
  • Writing Fiction

MY PETS

  • Luci
  • Hex

THANK YOU

Thank you so much for stopping by to learn more about me and my work! I hope we can work together in the future and create some amazing things!

– Austin