Hello, my name is Austin, and I am a marketing specialist dedicated to crafting cohesive brand narratives. With seven years of experience in managing online marketing campaigns, overseeing creative projects, and building impactful brands, I excel at blending creativity with data-driven insights. Outside of work, I enjoy horror novels and movies, live music, film photography, and dabbling in the arts.

My academic foundation was laid at The University of Texas in Austin, where I earned a Bachelor of Arts in Rhetoric & Writing, with a minor in Creative Writing. This educational background, enriched by a creative writing honors project, equipped me with a nuanced understanding of narrative crafting, essential for compelling marketing and brand storytelling.

After graduation, I remained in Austin,TX, for a couple years where I paved the way for my future successes in marketing. As the Creative Director at Lifetime Vision Care, I spearheaded a digital revolution within the company, achieving a 78% increase in social media engagement through comprehensive website overhauls and targeted digital campaigns. This role sharpened my ability to anticipate market trends and consumer behaviors, driving significant improvements in online visibility and engagement. In my freetime, I added my skills to the team at Enterprising People as an Associate Producer, where I aided in strategic planning and grant development. My work culminated in the successful launch of the documentary, Stewed, Screwed, and Tattooed: the Selling of the Sailor Jerry Story, demonstrating my capability to merge creative vision with strategic marketing insights. I continued to refine these skills at Practice Café, optimizing digital content and strategies in collaboration with SEO, web development, and design teams to enhance client engagement significantly across various marketing channels. My time in Austin was instrumental in developing the foundational skills that would later define my career in New York.

In late 2018, I made the pivotal decision to relocate to New York City, fulfilling a lifelong dream. The vibrant energy of the city invigorated and inspired me, offering a bustling backdrop for my next career phase. New York’s dynamic atmosphere provided a rich source of creativity and innovation that deeply influenced my professional approach and personal growth.

In 2019, I joined BuzzFeed in New York as an Editor. Here, I was responsible for creating and editing viral content that captivated Gen-Z and Millennial audiences, dramatically increasing organic traffic and audience engagement on global scales. This role was a testament to my ability to adapt and innovate within the fast-paced, ever-evolving digital media landscape.

Here’s me on my first day at BuzzFeed!

Since 2021, I have been serving as the Marketing Manager at Midtown Dental Group in New York. My leadership has been instrumental in crafting engaging narratives and driving digital campaigns that resulted in a 63% increase in new patients. My strategic approach to social media marketing, PPC advertising, and comprehensive SEO practices has profoundly increased our brand’s market penetration and customer lifetime value.

As I look forward to the evolution of my career, my goal is to ascend to the role of Creative Director for a pivotal brand, where I can use my life’s work and creativity to drive positive change and leave a lasting impact on the world. My journey thus far has been marked by a blend of creativity and analytical rigor, qualities I plan to further nurture and deploy in service of transformative marketing solutions.

My aspirations extend into the realms of creative leadership and project management, where I aim to further refine my skills and expand my influence. I am eager to delve deeper into cutting-edge digital marketing tools and platforms, enhancing my ability to lead diverse teams through complex and innovative projects. With a commitment to continuous professional development, I am poised to meet the challenges of tomorrow’s marketing landscape, crafting strategies that resonate deeply with global audiences and foster meaningful engagement.

Exploring old ruins at Calakmul during my trip across the Yucatán.

Another shot of Luci. Isn’t she beautiful?