Strategic Partnership Lead

Midtown Dental Group

Advertising | Brand Marketing | Community Engagement | Content Strategy | Data & Analytics | Digital Marketing | Healthcare Technology | Partnerships | Social Media | Sponsorship Marketing | Web Design

Dr. Mishaan and Dr. Bruno, founders of Midtown Dental Group, stand proudly on the field at MetLife Stadium during a NY Jets Partnership event. This unique gathering offered unparalleled opportunities to collaborate with fellow Jets partners, network with high-profile stakeholders, and advance Midtown Dental Group’s business and community engagement strategies. By leveraging the excitement of game day, this event positioned MDG as a trusted, innovative brand, while strengthening relationships that support long-term growth and visibility in the region.

Midtown Dental Group sought to bridge the gap between local community engagement and regional brand expansion, aiming to strengthen its position as a trusted leader in dental care. The challenge lay in connecting with patients in meaningful, memorable ways while scaling the brand's visibility across diverse audiences. I developed a comprehensive partnership strategy that leveraged the NY Jets’ platform to connect MDG with fans and patients across multiple channels. By integrating innovative stadium branding, social media campaigns, and experiential activations, I delivered a multi-channel approach to amplify MDG’s presence while fostering authentic community relationships.

Expand Brand Visibility: Leverage the NY Jets’ audience reach to increase MDG’s recognition across the New York and New Jersey regions.

Strengthen Community Engagement: Build meaningful connections through immersive game-day activations and local outreach initiatives.

Attract New Patients: Position MDG as a trusted partner in healthcare, driving patient inquiries and growth.

Enhance Brand Prestige: Elevate MDG’s reputation through association with a high-profile, prestigious sports organization.

Grow Digital Presence: Develop a cohesive digital strategy to build online excitement and increase social media engagement with creative content.

The Midtown Dental Group x NY Jets Partnership webpage became the digital cornerstone for showcasing this bold collaboration. Highlighting game-day branding, exclusive activations, and community-focused initiatives, the page reinforced MDG’s reputation as a forward-thinking leader in dental care. Designed with SEO best practices, it improved search visibility through targeted keywords, optimized meta descriptions, and compelling content. High-quality visuals and multimedia elements, including video, created a polished user experience that resonated with patients, elevated brand credibility, and drove organic traffic to the site.

The project began with in-depth market research and competitive analysis to identify untapped opportunities for MDG’s growth. Using insights into fan demographics and regional trends, I crafted a strategic roadmap to align MDG’s goals with the Jets’ platform, ensuring maximum resonance with target audiences. I designed a cohesive integrated campaign framework via Integrated that blended physical and digital activations, including: stadium branding, social-media campaigns, and community engagement initiatives.

Google Workspace: Streamlined communication and collaboration with stakeholders.

Coda: Managed timelines, tasks, and deliverables across all project phases.

Adobe Creative Suite: Designed high-quality branded assets for stadium displays, digital campaigns, and activations.

Meta Business Suite & Instagram Insights: Scheduled and analyzed social media content to maximize audience engagement.

Google Analytics: Monitored campaign performance, tracked website traffic, and measured overall impact.

I led cross-functional teams—including MDG leadership, Jets sponsorship teams, Eleven Sports media, and in-house creatives—to execute each activation with precision. Regular feedback loops and transparent communication ensured alignment across all stakeholders.

The Instagram announcement for Midtown Dental Group’s NY Jets partnership transformed a milestone into a vibrant, engaging video campaign. Produced in collaboration with a professional videographer, creative director, and social media team, the short-form content featured MDG’s leadership embracing Jets spirit with branded gear and an uplifting message. Designed to captivate Instagram’s visual audience, the video generated excitement, amplified brand awareness, and strengthened MDG’s innovative, community-focused image. Seamlessly blending creativity and strategy, this campaign elevated patient engagement and reinforced MDG’s commitment to bold, dynamic marketing.

Stadium Branding Assets: Large-scale in-stadium and outdoor video displays showcasing MDG’s logo and messaging.

Promotional Content: Professionally produced Instagram announcement featuring MDG leadership, custom graphics, and interactive posts.

Fan Activations: Game-day experiences and branded giveaways that connected MDG with the Jets’ fanbase.

Content Calendar: A strategic calendar for social media campaigns and performance tracking, ensuring consistent engagement.

Performance Metrics Framework: Comprehensive analytics reports measuring ROI, impressions, and audience engagement.

The partnership achieved significant milestones, demonstrating MDG’s ability to innovate and connect with its audience:

• Brand Awareness: Stadium displays reached thousands of Jets fans each game, cementing MDG’s presence in the region.
• Digital Growth: Social media engagement grew by over 20%, with the Instagram announcement video achieving record-breaking views and interaction rates.
• Patient Acquisition: Increased patient inquiries specifically referencing the Jets partnership confirmed its impact on driving business growth.
• Community Connection: Game-day activations fostered direct interactions with fans, strengthening MDG’s ties to the local community.

This project highlighted the transformative potential of strategic partnerships in driving brand growth and community engagement. Collaborating with the NY Jets was both a professional challenge and a rewarding opportunity to deliver a bold, high-impact campaign. Through this experience, I honed my skills in project management, cross-functional collaboration, and data-driven strategy, while reaffirming my passion for creating initiatives that connect brands with their audiences in meaningful ways. I’m incredibly proud of the legacy this partnership has created for Midtown Dental Group and excited to bring the same level of creativity, strategic thinking, and results-oriented leadership to future projects.